The reason I think a lot of people are turned away from playing the server is that when they join the server there's really not much to do. Atleast when I played, it was either raid the PD or Bank, or Nuke. Even then though, nuking is almost a 100% success rate depending on where you launch it, and for new players that get cop for the first time just getting destroyed by an "explosion" as best as they can describe it is just demoralizing and boring gameplay. Then as a new player you might ask how to get a suit or explosive weapon, and hear they're hundreds of millions to billions of dollars while you look at the 1 million in your wallet makes it seem like a hell of a grind, or just toss $20 at it like a shitty mobile game and sell the cases.

More ways to make in-game money, award players spending time instead of spending their own money.

Also, there's always been this shitty Elitsim in the SSRP community that I think is a major turn off to all players.